Why I'm spending time on this?
I've mentored +100 early-stage founders.
I've founded a prop-tech startup that is leading a new market category creation.
I've been 6 years leading strategy and sales
in the USA and Europe at B2B software
corporations, advising the business owners.
I've failed with 2 entrepreneurial initiatives.
Throughout my professional career, I've observed that strategy is absolutely underrated by most founders, CEOs, and business owners
I've learned that, generally speaking, terms like marketing or growth strategy are quite confused or misleading
Most of the resources we can find about marketing or growth are about "growth hacks" and short-term tactics
I don't perceive that much resources about psychographics, the predictable evolution of high-tech markets, or strategy to accelerate the time to scale and find breakthrough growth.
Who cares when you can just do some FB ads or ABM marketing, A/B test copy, and rocket sky your growth? Bullshit
Same about product development. Almost everything I read is about building more features and competing in innovation speed.
Who cares about creating sustainable advantage when you can keep developing features for your early-adopters? Bullshit.
Turns out that I've a healthy (I think) obsession with marketing and business strategy. So I've decided to educate and spread the voice on strategy that works for tech businesses
This video course and essays will help you learn real marketing strategy based on human psychology as the foundations to build your sustainable growth plan and accelerate your time to scale.
All you'll learn was born more than 50 years ago with The Diffusion Of Innovations and refined by top market consultants for high-tech
, like my partner Warren Schirtzinger
And I'll try to make it easy to understand with real-world SaaS examples.
If I don't make it, please let me know
I hope to convince you to spend more time and money on building your breakthrough growth strategy. And prevent you from throwing away your budget with unfocused tactics.